GEO: generative engine optimisation
Named by ChatGPT, Gemini and Google AI.
GEO: when someone asks an AI assistant for a good hotel in Wadduwa or a reliable garage in Nugegoda, your name is in the answer. It rests on the same foundation as SEO and AEO, plus a few things only the assistants care about. Nobody can buy this. It is earned, one consistent fact at a time.
What you get
Six things in every month of GEO.
- One clear identityThe same name, address, description and category everywhere the assistants read: your site, Google, directories and social profiles.
- Citable pagesPages an assistant can quote in one sentence, with the fact and its source together.
- Open doorsYour site tells the AI crawlers they are welcome and hands them a map.
- Original materialAssistants prefer the source. Your own data, photographs and comparisons give them a reason to name you instead of the site that copied you.
- Reputation signalsReviews and mentions on the sites the assistants trust.
- A quarterly testWe ask the assistants the questions your customers ask and write down who they name.
Our view
What the assistants look for.
An assistant names a business when the same facts about it agree everywhere it looks: the website, the Google profile, the directories and the reviews.
One wrong phone number or two versions of the address is enough to make it hedge and name someone else. That is why GEO starts with housekeeping.
How it works
How GEO work runs, in four steps.
Fix the identity
One name, one address, one description, everywhere.
Write citable pages
Facts with sources, in one-sentence form.
Open the doors
Crawler access and a site map the assistants can read.
Test and repeat
Every quarter we ask the assistants the questions your customers ask, write down who they name and compare it with the quarter before.
What we will not do
There is no paid placement inside ChatGPT or Gemini answers today. Anyone selling one is selling air.
We will not invent reviews or mentions. The assistants are better at spotting them than people are.
Questions we get
GEO questions we get on most calls.
Can you guarantee ChatGPT names us?
No. We can make you the clearest, most consistent, best supported answer in your category and test it every quarter.
Do I need SEO first?
Yes. The assistants lean on the same signals Google does. GEO without SEO is a roof without walls.
How do you measure it?
We ask the assistants your customers' questions, record the answers and compare quarter to quarter. It is a test, not a dashboard. We say so.
What decides the price?
How many pages and outside listings need work for AI assistants to trust and name you. We agree a monthly scope in writing; the price comes on WhatsApp, not on this page.
We make businesses impossible to ignore.
Yours could be next. It starts with one message. The first fifteen minutes are mostly us listening.
Start the conversation