Paid ads on Meta, Google and TikTok
Ads that are measured before they are admired.
Meta, Google and TikTok campaigns run by the same team that makes the content, with tracking set up before the first rupee is spent and a read of the numbers every week. One ad set, one audience, one job. Boring? Yes. It is also how you will know which rupee worked.
What you get
Six things in every month of paid ads.
- Set up properlyPixel, conversions, lead forms and the account structure fixed first. Most accounts we inherit are measuring nothing.
- Creative made for the adThe films and posts are made for the ad, not pulled from the feed afterwards.
- One audience per ad setSo you know which audience worked instead of guessing.
- Lead forms that qualifyForms that ask the one question that sorts a buyer from a browser.
- The weekly readCost per lead, what moved and the one change for next week. In writing.
- Honest budgetsWe tell you when a budget is too small to learn from.
Our view
Why tracking comes first.
An ad account without tracking spends money and reports activity: impressions, reach, clicks. None of it tells you if the phone rang.
We set up the pixel, the conversions and the lead form before the first campaign, so the very first report answers the only question that matters to an owner, which is what a customer cost.
How it works
How an ads month runs, in four steps.
Fix the tracking
Nothing runs until the account can measure a result.
Build the first ad set
One audience, one creative set, one job.
Read it weekly
The numbers, the why and the one move.
Scale what worked
More budget behind the winner, the loser switched off.
What we will not do
We do not run ads on an account with no tracking. We fix that first, even if it delays the launch.
We do not add reach across platforms or across weeks. Reach counts people. The same person twice is still one person.
Questions we get
Paid ads questions we get on most calls.
What budget do I need?
Enough to buy a few dozen results of the kind you want in a month. We give you the number for your case on the call rather than print a figure here.
Meta or Google?
Google when people are already searching for what you sell. Meta and TikTok when they need to be shown it. Often both, in sequence.
Who owns the ad account?
You do. We work inside your account as a partner and leave it intact if we ever part ways.
Can you just boost my posts?
We can. Usually we will talk you out of it. A proper ad set with one audience beats a boost nearly every time.
What decides the price?
Two things: the ad budget the platforms spend and our fee for running the campaigns, which depends on how many platforms and campaigns there are. We agree both in writing before the first rupee is spent.
We make businesses impossible to ignore.
Yours could be next. It starts with one message. The first fifteen minutes are mostly us listening.
Start the conversation